Simon Whitmore
"Don't wish it were easier, wish you were better" - Jim Rohn
"Don't wish it were easier, wish you were better" - Jim Rohn
About Me
About Me
Proactive Digital Product Manager with an entrepreneurial mindset. Solving business and user needs through data and creative execution.
Proactive Digital Product Manager with an entrepreneurial mindset. Solving business and user needs through data and creative execution.




Journey
Expertise
Support
Journey
Expertise
Support
Journey
Expertise
Support
Journey
Expertise
Support
Gymshark Journey
2016
Entrepreneurial Foundations
In the early years of Gymshark, adaptability and an entrepreneurial mindset were paramount. By supporting various teams and embracing a 'get things done' attitude, played a crucial role in nurturing the brand's growth.
2017
Preparing for Lift: Off
Scaling an ecommerce team to be accustomed to peak sale activations, high traffic periods and the beginning of IRL events. Fast growth lead us to be reactive rather than proactive
2018-2021
Scaling for Demand
Successfully expanding into new geographical markets and adopting a 'local global' approach, Scaling the ecommerce function and the successful launch of the Gymshark App. Working closely with the Tech function to improve processes and ways of working as we moved into the new era of Gymshark.
2022 - Present
Digital Age
My career trajectory naturally led me to the role of Digital Product Manager. Leveraging data-driven decision making. I specialise in solving complex customer and business problems within a strategic corporate framework.
2016
Entrepreneurial Foundations
In the early years of Gymshark, adaptability and an entrepreneurial mindset were paramount. By supporting various teams and embracing a 'get things done' attitude, played a crucial role in nurturing the brand's growth.
2017
Preparing for Lift: Off
Scaling an ecommerce team to be accustomed to peak sale activations, high traffic periods and the beginning of IRL events. Fast growth lead us to be reactive rather than proactive
2018-2021
Scaling for Demand
Successfully expanding into new geographical markets and adopting a 'local global' approach, Scaling the ecommerce function and the successful launch of the Gymshark App. Working closely with the Tech function to improve processes and ways of working as we moved into the new era of Gymshark.
2022 - Present
Digital Age
My career trajectory naturally led me to the role of Digital Product Manager. Leveraging data-driven decision making. I specialise in solving complex customer and business problems within a strategic corporate framework.
2016
Entrepreneurial Foundations
In the early years of Gymshark, adaptability and an entrepreneurial mindset were paramount. By supporting various teams and embracing a 'get things done' attitude, played a crucial role in nurturing the brand's growth.
2017
Preparing for Lift: Off
Scaling an ecommerce team to be accustomed to peak sale activations, high traffic periods and the beginning of IRL events. Fast growth lead us to be reactive rather than proactive
2018-2021
Scaling for Demand
Successfully expanding into new geographical markets and adopting a 'local global' approach, Scaling the ecommerce function and the successful launch of the Gymshark App. Working closely with the Tech function to improve processes and ways of working as we moved into the new era of Gymshark.
2022 - Present
Digital Age
My career trajectory naturally led me to the role of Digital Product Manager. Leveraging data-driven decision making. I specialise in solving complex customer and business problems within a strategic corporate framework.
2016
Entrepreneurial Foundations
In the early years of Gymshark, adaptability and an entrepreneurial mindset were paramount. By supporting various teams and embracing a 'get things done' attitude, played a crucial role in nurturing the brand's growth.
2017
Preparing for Lift: Off
Scaling an ecommerce team to be accustomed to peak sale activations, high traffic periods and the beginning of IRL events. Fast growth lead us to be reactive rather than proactive
2018-2021
Scaling for Demand
Successfully expanding into new geographical markets and adopting a 'local global' approach, Scaling the ecommerce function and the successful launch of the Gymshark App. Working closely with the Tech function to improve processes and ways of working as we moved into the new era of Gymshark.
2022 - Present
Digital Age
My career trajectory naturally led me to the role of Digital Product Manager. Leveraging data-driven decision making. I specialise in solving complex customer and business problems within a strategic corporate framework.



App
Introduced new features and conducted optimisation tests on the Gymshark App. Focused on seamlessly integrating these enhancements within the broader Gymshark ecosystem for a cohesive user experience.
Introduced new features and conducted optimisation tests on the Gymshark App. Focused on seamlessly integrating these enhancements within the broader Gymshark ecosystem for a cohesive user experience.



Web
Developed and launched new web features for Gymshark, continuously optimising performance through testing. Ensured a consistent and connected user journey, supporting all business online activations.
Developed and launched new web features for Gymshark, continuously optimising performance through testing. Ensured a consistent and connected user journey, supporting all business online activations.



IRL
Seamlessly integrated IRL experiences with the digital Gymshark ecosystem, enabling flexible point-of-sale solutions and adapting to regional nuances for a truly global brand.
Seamlessly integrated IRL experiences with the digital Gymshark ecosystem, enabling flexible point-of-sale solutions and adapting to regional nuances for a truly global brand.
SPECIALTY
SPECIALTY
Digital Product Management
Digital Product Management
Driving successful digital products from vision to launch, focused on user needs and impactful results.
Driving successful digital products from vision to launch, focused on user needs and impactful results.
Digital Strategy & Scalability
Developing scalable digital strategies for sustainable growth across channels and markets.
Digital Strategy & Scalability
Developing scalable digital strategies for sustainable growth across channels and markets.
Website Mainteniance
Website Mainteniance
Optimise and maintain websites and applications from content to product data management.
Optimise and maintain websites and applications from content to product data management.
Branding & Marketing
Branding & Marketing
Building strong digital brands and driving engagement through integrated marketing strategies.
Building strong digital brands and driving engagement through integrated marketing strategies.
Off the Clock
Off the Clock
Driven by a purpose beyond myself, my family's success is my ultimate win. Staying active fuels my wellbeing and peak performance. Whether on snowy slopes or unpredictable waves, these moments offer invaluable perspectives.
Driven by a purpose beyond myself, my family's success is my ultimate win. Staying active fuels my wellbeing and peak performance. Whether on snowy slopes or unpredictable waves, these moments offer invaluable perspectives.









Featured Projects
Featured Projects
My side projects have ranged from branding to building websites, elevating the digital experiences and presence of businesses.
My side projects have ranged from branding to building websites, elevating the digital experiences and presence of businesses.